Just like there are trends in the food industry, the wonderful world of packaging has trends too. Avocado, kale and chia seeds have all had their turn in the limelight, but do you know the sustainable packaging trends that have taken 2017 by storm? Discover the trends of sustainable packaging designs here.
1. Lightweight Packaging
Lightweight packaging is a concept that’s becoming increasingly popular. By using less material for packaging, companies can keep costs down without having to go to extremes.
A simple packaging redesign is all it takes to reduce manufacturing costs and better yet, your company will do its bit for the environment as less waste will be sent to landfill.
2. Edible Packaging
Doesn’t this sound like something you’d only find at Willy Wonka’s chocolate factory? That might be true for now, however companies are aspiring to produce edible packaging in an attempt to reduce the waste of plastics and paper.
Think how great it would be if your customers didn’t have to stop and find a bin to dispose of the packaging? Plus, it’d draw attention to your brand as people would want to support this innovative, eco-friendly food packaging.
Several companies are embracing this trend, although it does come with challenges. One being that customers may consider the packaging to be unhygienic and, in turn, inedible!
3. Clearer Labelling
Clearer labelling results in better informed customers. Your customers will know exactly how to dispose of the packaging if the labelling clearly tells them whether it is recyclable or not. Customers will also be more aware of what they are buying if you’re transparent with your product, and they’ll have more loyalty for your brand as they will appreciate the honesty.
4. Slimmed Down Packaging
The extra space within product packaging, known as slack fill, needs to be disposed of. Slack fill litigation is on the rise therefore companies are now making a conscious effort to avoid creating useless space within packaging. Minimal packaging is the way forward. You can read our article on air filled packaging here.
5. The Use of Recycled Packaging Supplies
By using recyclable materials, such as paper, you can ensure that the packaging of your product is environmentally friendly. An increasing number of companies are adopting an eco-friendly stance in order to be kind to the environment and attract customers.
The use of biodegradable materials in packaging can affect a consumer’s buying decision. If, for example, a person is deciding between two brands and one brand uses green packaging material and the other doesn’t, they may be more inclined to opt for the company that’s the most ethical.
If you haven’t considered using materials that’ll make your company green, why not take a look at our biodegradable packaging? We use a range of different materials and we’re able to offer different types of biodegradable options, so you’re certain to find a style to suit your needs.
Protect the environment and stay one step ahead by introducing a sustainable packaging design to your business.
Recommended Reading:
The Top Packaging Don’ts: The Big Faux Pas to Avoid
Colour Psychology: The Use of Colour in Packaging and Branding
The Rising Relevance of Recycling