When it comes to designing product packaging for a small business, there are a number of factors you need to carefully consider. After all, you’re a small fish in a big pond, so you need to ensure you stand out from your competitors.
Here you can discover tips that will help you effectively design your own food product packaging for your small business, while making a big impact.
1. Be Creative
While your food may be delicious, people aren’t going to know that until they buy your product and taste it for themselves. When designing your own product packaging, ensure that you create a packaging solution that has the wow factor. If it doesn’t, people won’t even notice it on the shelf, let alone pick it up.
Take inspiration from your successful competitors and go one step ahead. Create packaging that will lure people into choosing your product.
2. Provide Product Information
Chances are, if you’re a small company, you’re not going to be that well-known, therefore it’s important that you provide essential product information on your packaging.
Food giants such as Kellogg’s and Heinz don’t need to focus on this so much; they are established brands so their reputations sell their products more so than the packaging. However, as a small brand, you need to ensure that you provide consumers with sufficient product information so that consumers know what your product is and why they should buy it.
3. Don’t be Afraid to go Neutral
A neutral palette can work wonders. As long as the overall design is strong, your small business can go a long way with packaging that flaunts neutral tones. Focus on creating a memorable logo and strong typography, then let simple but effective neutral hues do their thing.
4. Stand Out Online
While selling online is a great way to reach out to a wider audience, you must ensure that your packaging is visually appealing. Unlike in a shop, consumers are unable to have physical contact with your product, therefore visual factors are more important than ever.
You need to create effective, eye-catching packaging that sells.
5. Portray Company Beliefs
If your company uses biodegradable packaging or 100% organic ingredients, for example, make sure your consumers know this. People will be more likely to back your brand if it portrays itself to be eco-friendly. Incorporate your company’s beliefs into your packaging design and your brand will reflect your ethos.
At Charlotte Packaging, we have a wide range of packaging solutions to suit your needs, including biodegradable packaging. Browse our products today and find effective product packaging ideas for your small business.
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