Packaging is extremely important. Why? Well, in addition to personal tastes and habits, the appearance and aesthetics of food packaging for instance, hugely affects the consumer purchasing decision. Without even realising, we pick up items in the supermarket based on what they look like; a picture on a box of cookies is more likely to grab our attention, particularly if the cookie appears to be oozing with chocolate. Oh how fickle we are.
You know how the saying goes; never judge a book by its cover. However, it’s far easier said than done, and when it comes to purchasing products, that’s exactly what we do – judge by the exterior! Here you can learn why dressing to impress is important in the world of packaging.
Looks are Everything When It Comes To Food Packaging
When it comes to choosing a product, looks count. The appearance of a product is what grabs the attention of a consumer; it doesn’t have a bubbly personality to sell itself like us humans do at interviews, it only has its packaging to work its magic. Therefore, it’s important to launch a product with a packaging that is effective in poaching customers.
According to research, 64% of consumers try a new product because the packaging caught their eye on the shelf. So what do you need to do? Ensure that your product stands out on the shelves. Whilst eye-catching and stylish packaging may be costly, it’s well worth it for the extra sales. When research is basically telling you that this is what consumers look for when they’re quickly scanning supermarket shelves, you’d be silly not to invest in quality packaging.
Be sure to create a unique package for your product that expertly balances design, form and function. Personalised paper bags can leave a lasting impression on your customers. You’ll no doubt stop shoppers in their tracks and thank that you chose the right food packaging suppliers.
Brand Association Equals Customer Loyalty
Brand association is something we’re all guilty of. When we’re looking for a cola drink, most of us will opt for Coca-Cola or Pepsi, (depending on how sweet your tooth is) and it’s the same with baked beans. When stood in front of shelves stocked with various types of bakes beans, Heinz undoubtedly will be your number one choice. Why? You look for a brand you recognise.
If your wish is to build customer loyalty, you need to gain a strong sense of brand identity through the packaging of your products. Make it a priority to establish good branding for your product which will, in turn, grant customer loyalty.
Practicality and Durability are Essential
Practicality is a consumer’s best friend. Consumers want products that they can grab and go; they don’t want to spend time standing in an aisle reading a label to see what something is. They’re busy people after all.
So what do they want? Products that flaunt clear and concise labelling with key information that will enable them to make a purchase decision in seconds. It’s important for your packaging to be to the point.
Whilst practicality is key, durability should not be overlooked. It’s crucial for packaging to withstand wear and tear (how to package a sandwich) for as long as the product is in use; failure to do so will result in unhappy customers who will be less likely to buy your product again.
When deciding on packaging, be sure to consider longevity, protection, storage, dispensing and ethical disposal.
So, now you know the importance of dressing to impress with product packaging. Fancy investing in personalised paper bags to sell your products? Look no further than Charlotte Packaging and be sure to check out our other quality food packaging solutions or get in touch, we’d love to hear from you.