The holidays are a time for celebration and modern Christmas food packaging on our favourite treats can often be a highlight of the season.
For brands producing and selling food items, getting Christmas packaging right is crucial to the success of their brand. The correct mix can help to engage customers, add to the festive spirit and importantly, generate sales.
Emotions are often connected to icons as memories, helping to build long-term relationships between the brand and the consumer. Similarly, design is capable of inspiring a purchase from the targeted consumer, and can create a positive effect particularly through social media.
To create this connection, brands should consider how they implement the following:
Colour: the traditional Christmas colours of red, white and green each have distinct meanings. Representing excitement, simplicity and harmony respectively, brands should think about what the colours they use at Christmas mean and if it matches the connotations that they wish to promote.
Sustainability: with eco-friendly packaging popular with consumers, reusable packaging that can be used holiday after holiday is particularly appealing.
Collectables: tradition is at the heart of the Christmas season, and for brands looking to curate customer relationships, producing packaging that can be reused and kept for Christmases to come is a smart move. Companies like Starbucks create Christmas cups and other holiday collectables that can be used every holiday – and throughout the year.
Personalisation: tailoring your packaging to the needs and personalities of your customers is a great way to attract new sales. Coca Cola’s personalised Christmas cans are now a staple of the festive calendar, with customers gifting the cans to family and friends.
Limited edition: spotlighting the year or flavours as limited edition is a good tactic for a brand’s festive packaging. Brands like Cadbury introduce limited edition chocolate treats for Christmas, appealing to the consumer love of the festive season – and something sweet!
For further information on how we can help you create modern food packaging contact us on 01495 741589.
